I got an email today that was like, "CONGRATS YOUR KLOUT SCORE WENT UP," and at first, I was all, "Wait, huh?" However, I followed the link and, indeed, I had signed up for Klout. My score is piss-poor, from what I am to understand (35 hahahaha), although somehow I had a 90-day high of 47.whatever. Which ... huh?
Like, seriously, how the fuck does Klout work (and also, why do I have such a hard time typing out Klout?)? I get that it takes your social media accounts and then calculates your score based on if people respond or retweet or whatever, but beyond that, I am kind of wondering what the hell it actually does. Even their "How It Works" page is unclear. INFLUENCE! Okay ... But what if people read whatever you post all day and are like, "Hey, that influences me in some way," but they don't actually take action on it? It just ... it baffles me.
And obviously, I care tremendously about it, since I cannot even remember when I signed up for it (and connected my Facebook, Twitter, Google+, AND Instagram accounts).
So I guess my question is this: is anybody else just as ambivalent as I am about this? And actually, follow-up question: does anybody actually have more insight as to how Klout is supposed to help people?